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Directologist in a marketing agency



We are looking for a directologist to set up contextual advertising in Yandex.
We work mainly with niches for the repair and design of apartments in Moscow and
MO, but we also sometimes take other directions.

What will need to be done?

- Receive applications no more expensive than a certain amount- Study and immerse yourself in the customers project (website, social networks, brief)

- Study competitors (both direct and adjacent) and reflect in the Google table

- Study at least 3 cases of competitors in this and similar niches before launching the project

- Work out and prescribe a client promotion strategy

- Create creatives for RSL/CMC (using photo/ video materials of the customer)

- Qualitatively customize advertising campaigns

- Conduct and analyze advertising campaigns (budget, bids, queries, minus words, etc.)

- Analyze audience behavior on landing pages

- Actively work with Yandex metrics

- Keep daily reports in the Google table until 11.00 Moscow time for
the previous day (how much the budget was spent, applications were received,
clicks)

- Work with the Campaign Wizard

- Test different hypotheses, suggest offers yourself, as well as what
can be improved and refined in the project, constantly offer new
hypotheses to improve the work of the advertising campaign and exceed the plan
targeted applications.

Advertising budget depending on the project (from 50 000 to 500 000 rubles / month).

If the quality of work satisfies, we will transfer more projects.

If you are interested in the offer, apply for a vacancy. We will send you a questionnaire.
17.05.2022 09:03



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