Improve the site on WP

There is a list of shortcomings of the site, it is not clearly defined what needs to be done there, because the work through the admin panel and such a designer
That is, here you need to be able to work with the admin panel and work with the design

giacintn.ru
Heres the site

The list of disadvantages is determined by the list - incorrect fonts, uneven layout, etc.

1. Finalize the possibility of leaving contacts - the lead form, the ability to write on WhatsApp, etc. On each page there should be calls to action (at least 3) (Promotions or at least a simple form with a USP so that the client performs an action)
2. Video launch, show reel button, or video cover with dark translucent background, or reduce
3. Icons on services are repeated, somewhere they do not exist at all (block popular services)
4. Dies for services of different sizes is a cheaper overall look of the site
5. Prepositions stick out in all texts, it affects the overall picture and because of this the text does not want to read
6. Somewhere the text is blue on blue and it is not willing to read
7. Not high-quality photos of doctors (not qualitatively cut, whose hands are cropped in the photo)
8. There are no arrows on the slides, a person needs to first think about how it works (on the site a person does not need to think at all, everything should be intuitive and convenient for the user, otherwise information is missed or he leaves the site)
9. Not accentuated headings, it is necessary to make a larger size and they are located at different distances from the edge
10. There is a very different number of styles, can be reduced to 3, title, text description, and small text, also change the font, you can take the logo as a basis.
11. Add more air and put a little more emphasis not about the "Clinic", but about the services, because the site is multi-page, all this information can be put on the page "About the clinic"
12. Services are better to show, also little call to action.
13. Improve navigation on the site
14. No offer and call to action on the first screen of the site