Prepare and Make email newsletter

You need to do so that the recipient of the newsletter follows the link and downloads the application.
The landing page zakupki-pokupki.ru/#servi here...
the app itself play.google.com/store/app here...
Now our goal is to install the application.
According to our estimates, 60,000-100,000 addresses should be in the mailing list, industry grocery stores, minicafes, mini-production, small business barbers, beauty salons