Setting up and running Yandex Direct

Given: Online store of intimate goods
Assortment: more than 30,000 products. Statistics: sales statistics: average check 3000 rubles.
Advertising format: search advertising campaigns in Yandex.Direct
Analytics Systems: Yandex.Metrika (from e-commerce).
The main goal is to increase the number of applications.
Restrictions: the application price should not exceed 250 rubles.